Why Vertical Infographics Work So Well in Digital PR
Vertical infographics with custom illustrations are one of the most effective tools in digital PR. They make complex data and narratives visually engaging, easy to digest, and highly shareable. Perfect for capturing attention in media features, blog posts, and social feeds. Whether you’re explaining a process, showcasing trends, or highlighting research, these illustrated infographics turn raw information into visually compelling content that travels well across platforms. Designed to scroll. Built to spread.
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Raymon Bosquillos
7/19/20252 min read
Vertical infographics have been around for a while — you’ve probably seen them shared on blogs, news outlets, or even Pinterest. But in the world of Digital PR, they’ve carved out a unique niche. These long, scrollable visuals are more than just eye candy. When done right, they’re strategic tools that help brands earn attention, links, and coverage across the web.
So, what makes vertical infographics so effective in Digital PR campaigns?
They Tell a Story at a Glance
Editors and journalists are busy. A vertical infographic allows them to grasp your narrative in seconds — no dense paragraphs, no downloading of files, no extra research needed. If you’ve got original data, rankings, comparisons, or timelines, laying it out vertically helps guide the reader through a beginning, middle, and end. That’s gold for Digital PR. It means your story travels better and faster.
They’re Made to Be Embedded
One of the main goals of Digital PR is to build backlinks and brand mentions by getting coverage on high-authority sites. Vertical infographics are naturally easy to embed in online articles. Their tall format fits blog layouts well and provides editors with a ready-made visual asset that complements their text.
When a journalist can copy and paste an embed code and instantly improve the look of their story — that’s a win for them and for you.
They Increase Shareability
Infographics are one of the most shareable forms of content, and vertical ones in particular perform well on platforms like LinkedIn, Pinterest, and even in email newsletters. They’re eye-catching in a feed, easy to consume on mobile, and can lead people back to your site or campaign landing page.
In short: vertical = scrollable = shareable.
They’re a Smart Way to Visualize Data
Let’s say your campaign involves a survey, map rankings, or comparison of industry trends. You could write 1,000 words about it — or you could show it in one visual. Vertical infographics make stats digestible. You can layer insights section by section: intro > data highlights > quote or source > call-to-action. That modularity is powerful when pitching to media or repurposing for social.
They Reinforce Brand Authority
A well-designed infographic subtly communicates credibility. The fact that you’ve taken the time to organize and visualize your research signals that your brand knows its stuff. For industries that don’t often produce “pretty” content — think construction, logistics, safety, or B2B tech — a clean, on-brand infographic can make you stand out just enough to be memorable.
Final Thought
Digital PR is all about telling compelling stories that earn attention — and vertical infographics are one of the most effective tools in that arsenal. They do the heavy lifting for you: visualizing the pitch, increasing shareability, and making it easier for publishers to say yes.
Whether you’re planning your next campaign or repackaging old insights, consider going vertical.
Want to collaborate on a Digital PR-friendly infographic? Get in touch.
